Photos and consent

You can store photos against a patient's record, which is invaluable for tracking results over time and for clinical documentation. You need clinical access to view and edit them. Photo consent is recorded in two places: the patient's consent flags, and a marketing tick on each photo.

The patient's consent flags

On the patient's Details tab, the Consent card records four separate consents: Photos for clinical records, Photos for marketing, Marketing emails and Marketing SMS. Press Save consent to save your changes. Consent for clinical photography is not the same as consent to use a photo publicly, so check what the patient has agreed to before each public use.

The tick on each photo

Every photo is tagged as Before, After or Other for the record, and has its own Marketing consent tick. A new upload inherits the patient's current photo consent flags, so the marketing tick starts on if Photos for marketing is already on.

Press Edit under the photo to change its Marketing consent, then press Save. Only use a photo publicly where that tick is on and the patient has explicitly agreed to that specific use.

If a patient changes their mind

Press Withdraw photo marketing consent in the Consent card, then confirm with Withdraw and clear it from every photo. It turns off the patient's marketing photo consent and clears the marketing tick from every photo on file. Simply unticking Photos for marketing and pressing Save consent does not clear the existing photo ticks.

The withdrawal button is shown while the patient's Photos for marketing consent is on. If it is already off, check any existing photo ticks through Edit and clear them as needed. See Taking, uploading and organising patient photos.

Good practice

• Tag every photo correctly at the point of upload.
• Keep clinical and marketing consent as separate conversations and separate ticks.
• Treat marketing approval as opt-in and specific, never assumed.