The conversion page: where booking visitors drop off
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The Conversion page is in the Business section of the menu and is for clinic owners. It shows tracked sessions on your online booking page.
Choose 7 days, 30 days or 90 days. It opens on 30 days.
The five steps are Landed, Treatment viewed, Details viewed, Booking submitted and Booking confirmed. Each counts distinct tracked sessions that reached that step during the selected period. Sessions are not necessarily separate people.
Reading it
The drop-off shown is the difference between the count at one step and the previous step, with a minimum of zero. The largest gap is marked (biggest leak).
Use that gap as a place to investigate. It does not tell you why someone left. Check your treatment wording, availability and booking flow before deciding what to change. A gap before confirmation does not by itself prove the reservation fee is the problem.
Treatment views
Top treatments compares treatment-view sessions with confirmed-booking sessions. Use it to find treatments worth reviewing in Settings > Treatments, rather than treating it as proof of a pricing problem.
For the device, source and experiment breakdowns, see Conversion breakdowns and experiments.