Conversion breakdowns: devices, sources, treatments and A/B tests

Below the funnel, the Conversion page breaks your booking-page traffic down so you can see who is coming, from where, and for what. You can choose 7, 30 or 90 days; the page opens on 30 days.

The figures describe recorded sessions. The first request before a visitor has the booking-session cookie is not recorded, so these are not a count of every visitor.

Visitors by device

How many recorded sessions came from mobile, tablet, desktop or an unknown device. Use your own figures when deciding which devices to check your booking page on.

Traffic by source

The source recorded with booking-page events is a non-empty utm_source value when supplied, otherwise the external referring website's host; missing, invalid or same-host referrers are recorded as direct. This is a guide to recorded traffic, rather than a guarantee that every step keeps the visitor's original marketing source.

Top treatments

For each treatment, the page shows distinct treatment-view sessions and distinct confirmed-booking sessions in the selected period, then divides bookings by views; the two counts are collected independently. Repeat views in the same session count once. A treatment with lots of views but few bookings is a signal: the interest is there, so look at its price, deposit or description. A treatment nobody views may just need better promotion.

Experiments (A/B)

When a platform experiment has recorded reach data, an Experiments (A/B) section appears showing each variant with how many sessions reached it, submitted, confirmed, and its reached-to-confirmed rate. You do not set experiments up yourself. The section shows the measured results; it does not automatically choose or roll out a winner.

Who can see this

The Conversion page is owner-only. It sits in the Business section of the menu, beside Finance, Stock, Reports and Refer & earn, rather than in the day-to-day clinic view.