Collecting Google reviews automatically

AesthetiClinic can ask every patient for a review automatically after their visit, without you chasing anyone. Every patient gets the same ask, whatever their experience: that keeps your reviews genuine, and keeps you on the right side of UK review rules and Google's own policy, which both prohibit choosing who gets asked based on how happy they seem.

How it works

A few days after a completed appointment (around three days by default, sequenced after the clinical check-in message so the patient is not emailed twice in a day), the patient receives a friendly review-request email.
The Leave a review button takes them straight to your Google review page, where they can leave a public review under their Google name.

If your clinic has the review destination choice enabled, patients can instead be offered a second option: a verified review published on your booking page and directory profile without their full name. You will see the choice beside your review link in Settings > Messaging; the article on how patient reviews work covers what patients see.

Reviews left with you are visible in the app as they arrive, so you can spot feedback early and reply to it. The article on moderating and replying to reviews covers what you may and may not do with one.

Turning it on

Go to Settings > Reviews and switch on Automatic review requests (owners only).
Go to Settings > Messaging and paste your Google review link (the https://g.page/r/... link from your Google Business Profile) into the review link field. Without a link there is nowhere to send reviewers, so no requests are sent.
Edit the wording of the request on its card, and adjust its timing like other automated messages.

How often a patient is asked

A review request is a favour you are asking of somebody who has already paid you, so the product is deliberately cautious about it. Four rules, and they apply per patient, per clinic.

One request per visit, not per treatment. If a patient books two treatments in one visit, that is one visit and one request naming both. This holds even when the two appointments are hours apart.
One request per patient every 120 days. A regular who comes in monthly is asked roughly three times a year, not twelve. Asking a loyal patient after every appointment is the fastest way to make a review request feel like spam, and it is the quickest way to be marked as such.
Never again once they have reviewed you. A patient who leaves a review here is not asked for another.
Never again once they have gone to Google. If a patient chooses the Google option, they have been asked and they acted on it, so the product stops. It cannot see whether they went through with it, and does not pretend to.

Only patients opted in to marketing email are asked at all, and the request is email only.

Why you cannot match a patient to their Google review

A common question: if a patient leaves a Google review, why does the system not simply notice? Because Google does not tell anyone. Its API returns at most five reviews for a business however many you have, and the only identity attached is a display name, which is often a nickname or initials. Matching on that would be mostly blind and would sometimes silence a patient who never reviewed you at all. So the product records the one thing it knows for certain, which is that it sent them, and stops there.

Every review counts

The request never asks for a rating first and never filters by sentiment. Whether a patient is delighted or disappointed, they get the same invitation to the same place. A steady flow of genuine reviews, including the occasional imperfect one, is worth far more than a curated wall: patients trust it, and review platforms reward it.

The one habit that lifts the response rate

Say it at checkout: "you will get an email in a few days with a link to leave a review". A patient who is expecting the email opens it, and a patient who is not usually does not. It costs a sentence and it is the single cheapest thing you can do to this number.