The advertising check in campaigns

When you write a campaign, an advertising check quietly scans your subject and message and warns you if you have named a prescription-only medicine. It is guidance, not a block: you can still send, but you are told before the ASA does.

Why it exists

Prescription-only medicines cannot be advertised to the public. That includes botulinum toxin brand names (Botox, Azzalure, Bocouture and the rest) and prescription weight-loss medicines (Mounjaro, Wegovy, Ozempic and their generic names), and it applies to your own emails and social posts, not just paid ads. The ASA now finds breaches automatically, and the solo practitioner marketing on Instagram is exactly who gets caught.

What you see

As you type in the campaign composer, if a flagged word appears an amber Advertising check panel shows which term it found, why it is a problem, and a compliant way to say it instead, usually advertising the consultation rather than the medicine: "book a consultation for lines and wrinkles" instead of naming the toxin. When your copy is clean, nothing shows.

Guidance, not legal advice

The check is a helpful prompt, not a guarantee. It cannot read context or catch everything, and the same rules apply to your social channels, which the composer never sees. Treat a clear panel as a green light for the wording, not a compliance certificate.