Booking profiles: how practitioners appear to patients

When patients book online and choose who they would like to see, each practitioner can show a title, credentials, a short bio and a photo. These come from the Booking profiles section of Settings > Team.

Editing a profile

1. Go to Settings > Team (owners only) and find the practitioner under Booking profiles. Click their row to expand it.
2. Fill in the fields:
   • Public title, for example Aesthetic Doctor.
   • Credentials, for example MBChB · GMC registered.
   • Short bio: a sentence or two patients will see when choosing a practitioner.
3. Upload a Photo (PNG, JPG or WebP, up to 4MB). Until one is uploaded, patients see the practitioner's initials instead. Tick Remove the current photo to take one down.
4. Press Save profile.

Only active team members appear here, because they are the ones the booking page can show.

Why it is worth ten minutes

Aesthetics is a trust purchase. A warm photo, a real qualification and a human sentence or two measurably reduce the hesitation of a new patient booking with someone they have never met. Credentials matter especially: patients increasingly check who is medically qualified before letting anyone near their face.

Writing a good bio

• Write in the third person and keep it to two sentences.
• Lead with qualification and experience, then a personal note.
• Avoid superlatives; a plain, credible sentence outperforms a boast.