Mailchimp and integrations
AesthetiClinic connects to outside tools so your patient data can power your wider marketing, starting with Mailchimp.
Mailchimp
Connecting Mailchimp lets you keep an email audience in sync with your patients, so your newsletters and campaigns reach the right people without manual list-wrangling. You run your campaigns in Mailchimp as usual, while AesthetiClinic keeps the audience populated.
Consent first
Marketing email is subject to consent. Only patients who have agreed to marketing should be added to a marketing audience. Treat the Mailchimp connection as a way to act on consent you already hold, never as a shortcut around it.
Other integrations
Mailchimp is one of a growing set of integrations. The aim is to let your clinic data flow to the tools you already use, rather than trapping it in one place, which sits alongside the one-click export and the data-freedom promise.
Getting set up
- Go to Settings, then Integrations.
- Paste your Mailchimp API key. To find it, open Mailchimp, click your profile at the bottom left, then Account & billing, then Extras, then API keys. Create a key and copy the whole thing, including the part after the dash.
- Choose which audience to use from the list we show you. You do not need to go looking for an audience ID.
- Check the summary, then turn the sync on.
The summary before you switch it on
Before anything is turned on we compare your Mailchimp audience with your patient records and tell you exactly what will happen: how many patients would gain consent here, how many unsubscribes we would record, and how many of your consented patients are not yet in Mailchimp.
Your Mailchimp audience is usually the older and fuller record, because it was built up long before you moved to AesthetiClinic. Importing it means someone who opted in years ago is recognised as having agreed, rather than looking as though they were never asked. We also bring across anyone who unsubscribed in Mailchimp, so they are not accidentally contacted again from this side.
Patients who never agreed to marketing are left alone in both systems. We never remove someone from your audience just because we have no record of asking them.
From there your marketing audience stays current as your patient list grows.